As Williams begins to be integrated into brand campaigns and product roll-outs, he will join a current Puma basketball roster of 25 athletes that includes NBA players such as LaMelo Ball, RJ Barrett, Kyle Kuzma and Deandre Ayton.

Puma recently made Ball its first signature basketball athlete since 1999 with its recent unveiling and upcoming launch of his MB.01 shoe. Williams has been spotted wearing the vivid red sneaker in recent games, along with additional Puma shoes such as the Court Rider and Fusion Nitro Spectra as he continues his junior season of high school basketball.