JERRY LORENZO WILL STAGE HIS FIRST FEAR OF GOD FASHION SHOW AT THE HOLLYWOOD BOWL IN LOS ANGELES.

LOS ANGELES, CALIFORNIA — Designer Jerry Lorenzo will stage his first fashion show for his Fear of God brand on April 19.

The show will take place at The Hollywood Bowl, the famed outdoor music venue which last year celebrated its 100th anniversary. The landmark has hosted concerts by music legends including Frank Sinatra, Judy Garland, Jimi Hendrix, The Doors, The Rolling Stones, Diana Ross, Dolly Parton and many more, but has only once hosted a fashion show.

The one and only fashion show staged there was in 1993 when Calvin Klein hosted a runway show with 350 models, 4,750 guests and a charity angle.

At the time of this post, no other details were available about Lorenzo’s plans.

Alfred Chang, PacSun’s co-chief executive officer for 17 years, joined Fear of God as chief executive officer on March 8. “Bringing on board the right CEO to further build the organization, culture and resources was critical at this stage of the brand’s trajectory,” Lorenzo said.

In February, the brand took its first steps into retail with a pop-up shop opened in Hyundai Trade Center in Seoul. And in January, Fear of God introduced a collaboration with Birkenstock, a slide called the Los Feliz after the L.A. neighborhood.

Lorenzo does not stick to the traditional fashion calendar and follows his own, and introduced his last collection, titled “Eternal,” in April 2022. That lineup included precision-cut cashmere-wool Chesterfield coats, double-breasted “California” blazers with notch lapels, and tricot ones with light shoulder padding. His zip-front Harrington jackets, loose-pleated trousers and suede espadrilles had a bit of an 1980s “Miami Vice” throwback jam. “I still watch it all the time,” he said of the TV show.

There were also sweats, bombers, polos and other wardrobing elements in soothing gradations of concrete, gray-olive, charcoal and black, that fit together like pieces in a Tetris game, as he described it.

“It’s allowing the person to enter the room before the clothes,” he said. “But when you pay attention to what they have on it’s, oh, that’s beautiful.”

Photos Credit: Fear Of God’s Instagram