IN 2018, THE BET AND GRAMMY AWARD WINNING SINGER ENTERED A CREATIVE PARTNERSHIP WITH ADIDAS, WHERE SHE RE-LAUNCHED HER IVY PARK ACTIVE LINE, WHICH INCLUDED APPAREL AND FOOTWEAR.

GERMANY — It’s an end of an era! International superstar Beyoncé and German sportswear, sneaker and apparel giant  Adidas are breaking up.

A source close to the situation confirmed that Bey and Adidas have mutually agreed to part ways.

But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.

In 2016, Beyoncé debuted Ivy Park (see it here), which was a joint venture with Sir Philip Green of Topshop.

In 2018, after a series of sexual harassment and bullying allegations made against Topshop tycoon Philip Green, Beyoncé’s Parkwood company took full ownership of Ivy Park, buying back Green’s shares in the brand that started life as a joint venture (see it here).

In January, Beyoncé previewed Park Trail, her latest Adidas x Ivy Park collaboration, in Dubai a day before she performed a private concert in the city. It marked her first live show in four years.

She will launch her Renaissance World Tour in May in Stockholm, and the trek winds its way through Europe, with stops in Cardiff, Edinburgh, Sunderland, Paris, London, Marseille, Amsterdam, Warsaw and more. Beyoncé then returns home to North America with shows in Toronto, Vancouver, Atlanta, Las Vegas, Los Angeles, Boston, Charlotte, Detroit, Miami, Minneapolis, Nashville, Philadelphia, San Francisco, the New York City metro area and her hometown of Houston before wrapping up in New Orleans.

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