UNITED KINGDOM — British luxury fashion house Alexander McQueen announced that this fall, they will reveal its spring 2023 collection in London.
The Kering-owned brand upcoming show will take place on Oct. 11.
This will be the second time that the house stage a runway show in London since the COVID-19 pandemic. The brand showcased its spring 2022 collection on the rooftop of a car park in East London last October.
Prior to the pandemic, the brand was usually shown during Paris Fashion Week.
“We listened to the rhythm of our own studio, and how we’ve been working as a team, it made sense to do it here, to be here, and to do the show at this time,” the brand’s creative director, Sarah Burton said during that time.
The brand has also experimented with video and print publications on new products and collections launches.
Alexander McQueen tapped award-winning visual artist Sophie Muller on a short film that brings pieces from the brand’s spring 2022 collection to life when the pieces from the collection were hitting the stores earlier this year.
For the pre-fall 2022 season, the brand issued a 160-page zine documenting the creative process of 12 artists who were invited by Burton to express their working practices, each inspired by a look from the women’s collection.
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