Prada To Restage Men’s And Women’s Fall 2022 Fashion Show In Beijing At Prince Jun’s Mansion

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BEIJING, CHINA — The Italian luxury company will restage its men’s and women’s fall 2022 collection in Beijing on Aug. 5.

The runway show marks the Italian luxury brand’s first return to China’s capital city in 11 years. In 2011, Prada revisited its men’s and women’s spring 2012 collection with added new styles at Beijing’s Central Academy of Fine Arts museum. The same year, Prada went public on the Hong Kong Stock Exchange.

The fall 2022 collection will be shown at Prince Jun’s Mansion, a courtyard hotel in downtown Beijing in the traditional Chinese style, which was formerly the residence of Prince Jun in the Qing dynasty.

Prince Jun’s Mansion seemed the perfect setting to celebrate once again our ongoing dialogue and commitment to Chinese culture that we have pursued with different activities throughout the years,” Prada co-creative directors Miuccia Prada and Raf Simons said in a press release.

China is one of the brand’s key markets. China sales were up 56 percent compared with 2019 for the 12 months ended Dec. 31.

Photos Credit: Monica Feudi / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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