Yeezy Season: Kanye West Files Trademark For ‘YZYSPLY’ Clothing, Retail Stores
UNITED STATES — Kanye “Ye” West’s company Mascotte Holdings filed trademark applications with the United States Patent and Trademark Office on June 29 looking to use “YZYSPLY” for stores as well as “on-line ordering services and on-line retail store services” and a number of apparel categories, including innerwear and outerwear, sleepwear, swimwear, accessories and sportswear.
YZYSPLY is an abbreviated spelling of the Yeezy Supply website, where the music artist and creative has offered new items from his Yeezy collection with Adidas.
The new filing appears to hint at the latest fashion endeavor for the music artist turned designer, creative and entrepreneur. His current fashion deal with Gap, which has included collaboration with Balenciaga, and his prior deal with Adidas on Yeezy sneakers and clothing had upped Ye’s net worth to billionaire status.
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