Iris Law Is The New Face Of Versace’s Summer Campaign

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MILAN, ITALY — Actress and model Iris Law is the latest member of the Versace gang!

She follows in the footsteps of the Hadid sisters (see it here), Precious Lee (see it here), Dua Lipa and Maluma, to name just a few.

After attending the Fendace fashion show as a guest in September, the actress and model, who’s the daughter of actors Jude Law and Sadie Frost and goddaughter of Kate Moss, has strengthened her ties with the iconic Italian fashion house by fronting her first campaign for the Medusa label.

Dedicated to the summer season and fittingly dubbed ‚ÄúLa Vacanza,‚ÄĚ ‚ÄĒ or ‚ÄúThe Holiday,‚ÄĚ in English ‚ÄĒ the¬†campaign¬†portrays Law at the seaside nonchalantly lying on the rocks in a¬†Versace¬†lilac bikini, Barocco printed bathrobe and towel as well as towering platform sandals. In other Camille SummersValli lensed images, Law comes out from the sea in a black bikini with a matching scuba diving mask in her hand or poses in a fuchsia swimsuit and sunglasses in a look exuding Y2K vibes ‚ÄĒ a mood that matches her own personal style actively documented on social media such as Instagram and TikTok.

‚ÄúSummer vacation luxury should look beautiful and seductive, but also be expressive and fun. We have a star in Iris whose unique attitude has all of these elements and I‚Äôm really excited that she‚Äôs part of this campaign and now part of the Versace family,‚ÄĚ said the brand‚Äôs chief creative officer¬†Donatella Versace.

Launching today, the campaign also features talents including Liv Parsons, Cheikh Dia, Fedor Kurbatov and Fares Ben Mbarka. Channeling a carefree summer vacation lifestyle, models are portrayed sunbathing or engaged in activities such as beach volley wearing Barocco printed silk shirts and swimming trunks. The house’s signature print also appears on scarves tied around the new La Medusa bag, while footwear showcased in the images includes the Medusa Dimension sliders made from molded and lightweight rubber enriched with swirling Baroque motifs.

Law has previously appeared in campaigns for the likes of Marc Jacobs, JW Anderson, Fendi and Dsquared2 and she has appeared on the covers of Vogue Hong Kong, Vogue Korea and Perfect magazine, among others.

Her modeling debut came in 2016, when at just 15 years old she appeared in Miu Miu‚Äôs resort 2017 lookbook, then walked the brand‚Äôs runway show for the fall 2020 season. During Milan Fashion Week in February, she walked the shows of Roberto Cavalli, Missoni and AndreńĀdamo, too.

Last year, she followed her father Jude through the doors of Dior as a brand ambassador for beauty for the U.K. Law nabbed her first beauty deal in 2017 when she became the face of Burberry Beauty.

Photos Credit: Camille Summers-Valli

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.