Brunello Cucinelli Opts Out Of Pitti Uomo Due To The Pandemic

Brunello Cucinelli Fall 2021 Menswear 

MILAN, ITALY — Over two years since the worldwide spread of the COVID-19 and now the Omicron, there is no signs of the world going back to normalcy.

The deadly viruses are still causing a lot of problems within the fashion realm, including Pitti Uomo and Milan Men’s Fashion Week calendars.

Luxury Italian house Brunello Cucinelli said the current spread of the coronavirus “has pushed the fashion house to a difficult decision, but one that is believed to be indispensable,” revealing that the luxury brand will not be part of the the next edition of the international men’s trade show Pitti Uomo, which is scheduled to be held in Florence Jan. 11 to 13.

However, the brand’s men’s fall 2022 sales campaign will take place as planned, with the help of a medical station that will test clients and collaborators at the Brunello Cucinelli showrooms in Milan, New York and Shanghai.

“We believe this is a decision based on a healthy understanding of the current situation Italy and the whole world are experiencing,” said Cucinelli. “We also believe it is a choice made with the same sense of responsibility felt over the past few months and that we hope will lead to a return of a normalcy of life and human relations.”

At the time of this post, D.M. Fashion Book could not confirm whether Cucinelli will be part of the Pitti Connect digital platform.

While Cucinelli was expected to present the brand’s men’s fall collection in Milan on Jan. 15, as part of the city’s men’s fashion week, the company will add two days to that appointment, meeting press and clients at its showroom also on Jan. 13 and 14 “in the rigorous respect of the anti-COVID-19 protocols.”

Milan Men’s Fashion Week is expected to run Jan. 14 to 18.

Photos Credit: Courtesy of Brunello Cucinelli