Ad Campaign: NBA Player Shai Gilgeous-Alexander For Levi’s® 501 Originals

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UNITED STATES — Basketball players are the new style icons. When they are arriving to games around the globe, most players look stylish, dressed like they’re fresh off the runways in Paris, Milan, and London or on the red carpet in Hollywood or New York.

The NBA arenas has become a true measure of style. If you can style in the arena, you can style anywhere. And Shai GilgeousAlexander can definitely style in the arena and off the court.

The Oklahoma City Thunder shooting guard / point guard is building his brand outside of sports. He is featured in an ad campaign for Levi’s® 501 Originals.

The shoot was photographed by photographer Micaiah Carter.

The brand caught up with Shai on the set of his shoot. Below are some excerpts:

For Shai, his creativity in fashion was first sparked when he was a kid hanging out at the mall. “I loved shopping at a young age. Even if I didn’t buy anything, I was going to the mall just to look at clothes.”

When it comes to his style, it’s all about comfort. “It’s got to look good and be comfortable,” he says. Which, with his Levi’s® jeans, means a baggier fit. “Slimmer fitting jeans are a little bit tighter and less comfortable,” he says. Whereas the Levi’s® 501®, with it’s classic straight leg, can be worn looser and oversized, giving it the baggy fit that Shai prefers. And while he likes to pair his Levi’s® with Converse or Nike Air Force Ones, he’s also a master at the high-low approach to denim. “I feel like with denim, you can dress up or down. It just gives you so many options, mixing and matching.”

As for how Shai defines his own hall-of-fame drip? “It’s more than just what you put on in terms of clothes. It’s how you wear them, the confidence when you wear them.”

Photos Credit: Micaiah Carter

Source: Excerpts via Levi’s.

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.