
Ami Paris Will Present Coed Collection This Summer Digitally
PARIS, FRANCE — Independent fashion label Ami, known for updating French style â will present its menâs and womenâs spring collection through a short film that will be livestreamed on July 3, just following the menâs shows during Paris Fashion Week, with plans to return to the official calendar next season.
The film, dubbed âLâĂchappĂ©e Belle,â which translates to âa lovely escape,â is an âallegorical reference to freedom, joy and all the experience that weâve been longing for after this period,â the label said in a statement.
Designer Alexandre Mattiussi said he wanted to explore the digital format again â last seasonâs theme drew on catwalk shows from the â90s in New York â and that he didnât want to rush back to a physical show format at a time when France is just emerging from a lockdown period. In a statement, the brand stressed that it is a âproud member of the FĂ©dĂ©ration de la Haute Couture et de la Mode and a big supporter of the Paris Fashion Week.â
The film will be be shown at 2:30 p.m. CET.
Photos Credit: Alessandro Lucioni / Gorunway.com