Valentino Will Stage Couture Show In Venice

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MILAN — Creative Director Pierpaolo Piccioli will show his Valentino fall 2021-22 couture collection in Venice.

The runway show will take place in the Italian lagoon city on July 15, calling it Valentino Des Ateliers.

“One the most challenging aspects of my work during these unprecedented times was the reprogramming of some of my recurrent thoughts, which of course included the concept and the place for my couture shows,” said Piccioli. “The current ‘travel with your fantasy’ mode we are in pushed me to dream harder and bigger. My next couture collection will go under the name of Valentino Des Ateliers and the overall approach to this project has a lot to do with the name itself. I have challenged myself in orchestrating a symphony of different souls, minds and creative inputs. All of these energies drove my vision to Venice. This city genuinely and spontaneously generates vibrations on art, theater, music, architecture, cinema, and everything that has to do with creativity. That is why it has been a natural decision to go for this idea. I am a designer, a fashion creator and I need to envision my creations in specific frames. Venice is the frame of the Valentino Des Ateliers collection.”

The show will livestream on the Fédération de la Haute Couture et de la Mode platform and on digital channels. A select number of guests will be invited to Venice, in the respect of the current restrictions and following all necessary safety measures, said the company.

Haute Couture Week in Paris is to take place from July 5 to 8 with physical shows and presentations. As reported, the Armani Privé couture show will be staged in Paris on July 6 at the headquarters of the Italian Embassy.

Photos Credit: Courtesy of Valentino

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.