Dior Will Cruise To Greece For Resort Collection

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Dior Cruise 2020 (above image).

PARIS, FRANCE French fashion house Christian Dior SE, commonly known as Dior will present its next cruise (resort) show in Greece.

The luxury house has chosen Athens and scheduled the presentation for June 17, noting it will be done in full compliance with current sanitary measures to stem the spread of the coronavirus. The precise venue and other details are to be communicated later.

The event will also showcase the creativity of local artists and artisans, as Dior has done with other destination resort shows in Lecce, Italy, and Marrakech, Morocco.

“Greece is a country that has always been close to my heart,” said Maria Grazia Chiuri, Dior’s artistic director of women’s haute couture, ready-to-wear and accessory collections. “As a native of Rome, to me it is an essential and highly inspiring cradle of culture, literature and creation in all its forms. From mythology to the ‘Odyssey,’ and from architecture and philosophy to priceless crafts, Athens for me represents a dream destination for staging a show and celebrating, more than ever, the magic and transmission of cultures.

“It is a great honor to be able to make this dream come true on June 17, in the heart of a capital of such prodigious beauty and through a wide range of artistic exchanges, from dance to drawing, and the ancestral skills that so fascinate me, which I will have the joy and privilege of showcasing in my collection,” she added.

While some designers and brands continue to unveil fall 2021 collections, the cruise 2022 season is kicking off May 4 with Chanel’s presentation in the picturesque village of Les Baux-de-Provence in the South of France.

This year also marks 200 years of independence for Greece.

Photos Credit: Courtesy of Dior 

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.