Bottega Veneta Disappears From Social Media

MILAN, ITALY — Italian luxury brand Bottega Veneta has disappeared from Instagram, Facebook and Twitter yesterday Tuesday (January 5).  The move follows an exclusive presentation, called “Salon 01 London,” in December, where only a select group of high-profile celebrities were invited to view the brand’s Spring 2021 collection.

Fashion relies heavily on social media for both direct communication with consumers as well as revenue-driving advertising and marketing, making the hiatus — the duration of which is yet unknown — surprising, especially during the pandemic. It is unclear whether the brand will continue to pursue influencer marketing deals despite not having its own profile.

The site had 2.5 million followers on Instagram, and 1.9 million posts.

Stay tuned as this story develops!

Photos Credit: Alessandro Lucioni / Gorunway.com