Bozoma Saint John’s Memoir, ‘The Urgent Life,’ Arrives In 2022

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UNITED STATES –Last summer, D.M. Fashion Book reported that Marketing guru Bozoma Saint John was tapped by Netflix as its new Chief Marketing Officer (see it here).

Saint John, is coming out with her own story.

Her memoir, entitled “The Urgent Life,” will be published by Viking in 2022. Meg Leder at Viking acquired the North American rights, as well as audio and first serial, from Suzanne Gluck at William Morris Endeavor.

In the book, Saint John, who approaches her life as Badass Boz, writes about losing a daughter born three months prematurely, losing her husband seven years ago (after learning he had only a few weeks to live), and being a single parent.

She said the book is a roadmap to navigating struggle and is a love letter to her late husband, Peter Daniel Saint John. She tells the story behind the photos she took of her husband in his last few weeks, and all the humor, sadness, unfathomable decisions and snatches of normalcy they contained.

Saint John also cohosts a podcast alongside Katie Couric called “Back to Biz With Katie and Boz.” In January, Saint John will teach a course at the Harvard Business School alongside Professors Frances Frei and Francesa Gino titled “The Anatomy of a Badass.”

Earlier in her career, Saint John served as VP of marketing for women’s fashion brand Ashley Stewart and managed accounts at ad agency Spike Lee’s SpikeDDB. She holds a bachelor of arts degree from Wesleyan University in African-American studies and English.

During her stint at Apple, she appeared in an ad for Apple Music featuring James Corden and Apple execs Eddy Cue and Jimmy Iovine that aired during the 2016 Emmy Awards. At AppleSaint John worked on campaigns including the ad for Taylor Swift’s workout wipeout and another starring Mary J. Blige, Kerry Washington and Taraji P. Henson — and took a memorable turn with her presentation at Apple’s Worldwide Developers Conference in 2016 showing off the new Apple Music interface.

Photos Credit: Andrade Visuals

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.