Dior Opens Pop-up In St. Moritz For Ski Season

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SWITZERLAND — Yesterday (December 3), Christian Dior SE, commonly known as Dior has opened a temporary boutique in the ski slopes of St. Moritz.

The facade of the two-level pop-up is decorated to evoke the luminous backdrop of the house’s cruise show staged in July in Puglia. The cream interior is set off by oak and alabaster accents.

In addition to seasonal women’s collections and pieces from the cruise line, the store will carry the Dior Chez Moi loungewear capsule, as well as parkas and anoraks in the signature Dior Oblique logo motif.

On the accessories side, the store will offer new versions of the Lady Dior and Dior Book Tote, printed or embroidered with patterns evoking the colored light installations of the cruise display. The Dior Bobby and the Saddle have been given a winter makeover with shearling.

The boutique will also sell the men’s ski capsule of ready-to-wear, skis, snowboards and accessories designed by Kim Jones, artistic director of men’s collections, in collaboration with specialist brands Descente, AK Skis and POC.

Photos Credit: Kristen Pelou/Courtesy of Dior

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.