Ad Campaign: Zendaya Is The New Face Of Valentino

MILAN, ITALY — Singer, actress and designer Zendaya Coleman also known by her stage name Zendaya is the new face of Valentino.

Creative director Pierpaolo Piccioli said, “The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for today.” Piccioli added, “She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.”

“I am honored to have been chosen as the face of Valentino,” she said. “I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family.”

“Zendaya and Pierpaolo share the identity values of a generation she speaks for, in her most spontaneous, personal and progressive way,” the house of Valentino said in a statement.

“The perception of identity within the contemporary community is the essential element of Piccioli’s creative process, which opens the individual’s vision to a poetry that belongs to reality, that aims to the creation of a personal imagery made of self-expression and not of aspirations. An imagery where it is possible to feel empathy. Awareness, inclusion, empathy and contemporary romanticism are the values that the creative director conveys to the Valentino community,” the company said.

Zendaya is no stranger to the fashion and beauty industry. Last month, D.M. Fashion Book reported that she is the face of the women’s fragrance Idôle by Lancôme and has just extended her role to front the new mascara, Lash Idôle (see it here). She has designed collections for Tommy Hilfiger (see it here) and created her own line, Daya by Zendaya.

Photos Credit: Courtesy of Valentino