Dior Spring Men’s Spring 2021 Ad Campaign

PARIS, FRANCE — Christian Dior SE, commonly known as Dior released it spring 2021 men’s ad campaign, which was shot by Rafael Pavarotti.

The house’s advertisement is just as vibrant as the designs themselves.

To showcase the outfits designed by artistic director Kim Jones in homage to Ghanaian painter Amoako Boafo, the photographer opted for highly saturated portraits punctuated by flowers, in a nod to the wallpaper backdrops that Boafo uses in his art works.

“The vibrant colors of this campaign perfectly reflect the powerful energy of the summer 2021 collection. It’s really a celebration of Amoako Boafo’s work,” Jones said in a statement.

Models Babacar N’doye, Jeremiah Berko and Samer Rahma front the campaign and wear items ranging from a retro-style knitted shirt with an ivy leaf motif to a pale gray mink top hand-painted with one of Boafo’s portraits.

The campaign was art directed by Ronnie Cooke Newhouse and styled by Melanie Ward. Ammy Drammeh did the makeup and Jawara the hair.

Photos Credit: Rafael Pavarotti