Holiday Season: Dior Unveils Men’s Ski Collection Via Popup In SoHo

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NEW YORK, UNITED STATES — This past September, D.M. Fashion Book reported that Christian Dior SE, commonly known as Dior is planning to hit the slopes, with the launch of its first men’s ski capsule (see it here).

The luxury house has opened a pop-up in New York’s SoHo neighborhood to showcase men’s inaugural ski capsule, designed by artistic director Kim Jones.

The shop at 109 Greene Street is one in a series of exclusive pop-up boutiques and pop-ins that the luxury brand has opened around the world for the house’s latest men’s collection. Others are in Osaka, Plaza 66 in Shanghai, and three locations in Tokyo: Ginza, Shinsaibashi and Omotesando.

The New York shop features a floor-to-ceiling installation of LED mesh screens that project illuminated patterns in the colors of the collection — green, purple and yellow — shades inspired by the Northern lights.

The ready-to-wear collection, designed in collaboration with Japanese ski brand Descente, is displayed on brushed metal shelves and transparent rails with chrome details. Key pieces include insulated, waterproof jackets, including a version with removable sleeves, as well as a windbreaker. Pants specially designed for snowboarding and skiing are streamlined and comfortable with a lining that sports the brand’s logo.

That same logo on the back wall of the shop is intended to draw attention to snowboards and skis created in partnership with the Swiss brand AK SKI and helmets and goggles co-created with POC. Gloves, a scarf and headbands designed by Dior are also on offer.

The shop will be open through Jan. 3.

Photos Credit: Š2020 Francis Dzikowski/OTTO

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.