Nobis And NBA Player Serge Ibaka Unveil First Capsule Collection

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CANADA — This Thursday (November 19), Nobis and brand ambassador Toronto Raptors center / power forward Serge Ibaka on will launch their first capsule collection, which will consist of outerwear and accessories, including Ibaka’s favorite, scarves.

The Canadian outerwear brand signed the basketball player as global brand ambassador, following the Raptors’ NBA championship. They worked together closely on the nine-piece genderless collection, which was first unveiled with the appointment, and includes a parka, anorak, bomber jacket, vests, hats and scarves, nodding to Ibaka’s affinity for scarves and his “Big Scarf Energy.”

The pieces share unique details for cold-weather outdoor activity, like reflective trims and iridescent logos, but each has its own attributes like the bomber jacket’s Primaloft insulation and water-repellent shell; membrane lamination and white duck down insulation in the parka, and multiple pockets on the windproof vest. The nylon ripstop bucket hat also has references to Ibaka, such as the tonal “S” logo on the front, and is reversible to show a camouflage print and Serge’s “Mafuzzy” catchphrase on the rim.

The collection will be available at Nobis stores and online, ranging in price from $60 to $995.

“Working with Nobis means expressing my own style off of the court,” said Ibaka. “By working hand in hand with them to create this capsule means we can all look more effortless and cool while we stay warm as the temperatures drop.”

Photos Credit: Dan Lim for Nobis

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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