Nikki Ogunnaike Joins Samira Nasr At Harper’s Bazaar, Is The New Digital Director

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NEW YORK, UNITED STATES — Journalist and fashion editor Nikki Ogunnaike is returning back to Hearst

She joins newly appointed editor in chief Samira Nasr at Harper’s Bazaar as its new digital director.

Last summer, D.M. Fashion Book reported that Samira Nasr is the new editor in chief of the American edition of Harper’s Bazaar magazine (making her the first Black EIC in the history of the 153 year-old publication), overseeing both print and digital as of July 6 (see it here).

In October 2020, after just three months at the the top of the masthead, Nasr hired three new editors: First, Kaitlyn Greenidge, who joined as features director across all platforms. Second, Laura Genninger — the magazine’s first creative director since Stephen Gan left for Elle in 2018. Responsible for the “look” of the magazine, she’ll work in tandem with Nasr on the brand’s upcoming redesign, as well as directing fashion and cover shoots, and bringing new photographers into the mix. Third, Leah Chernikoff, who began her new role as executive editor, working closely with Nasr overseeing all editorial content and strategy, as well as managing the team on both the print and digital side (see it here).

Ogunnaike will take on the digital director role at the glossy fashion publication at the end of the month, overseeing both digital and social platforms. She succeeds Joyann King, who departed this summer to work at Elle Decor and Town & Country.

Ogunnaike joins from Condé Nast-owned GQ, where she was deputy fashion director for the past year, but she is no stranger to Hearst Tower. Prior to GQ, she worked at Hearst’s Elle.com between 2015 and 2019, first as senior fashion editor and later as style director. She has also held editorial roles at Glamour, InStyle and Vanity Fair.

I have known Nikki since she was a junior editor and have watched her grow through the years,” Nasr said. “She has great instincts, thinks ambitiously and knows that to be an editor in 2020, it is about understanding the brand and knowing how to tell stories and create content that works across all its platforms.”

Ogunnaike, who has previously worked with Nasr at both Elle and InStyle, added: “In this year of 2020  this year of change  and everything that’s going on in the world right now, I couldn’t be more excited to be returning to a place that has incredibly smart and powerful and diverse women at the helm.”

As for her vision for Harper’s Bazaar’s digital offering, she said she wants “to lean into the culture of fashion and style”  how she’s always approached fashion by using it as a storytelling tool.

Photos Credit: Nikki Ogunnaike

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.

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