A Collaboration With Gucci, The North Face Is In The Works

MILAN, ITALY — It’s was just confirmed that a collaboration with Gucci, The North Face is in the works.

The Italian luxury company on Wednesday evening teased the news with a short video posted on Instagram and TikTok showing stunning mountain views and panning to the image of a hand holding a flag in the wind with both the Gucci and The North Face logos. All to the sound of a foghorn.

“Gucci and The North Face confirm that they will be bringing a collaboration to life in the coming months that celebrates the rich heritage of both brands,” the brand revealed to WWD.

This collab will be the first time the brand has worked on what could be a full-fledged collection with another brand since Alessandro Michele’s arrival as creative director five years ago, although Gucci has teamed for collaborations with the likes of Liberty and Ken Scott, for example.

Over the last decade, the Denver-based outerwear label has expanded its reach from serious mountain explorers to fashion connoisseurs via partnerships with brands including Supreme, Junya Watanabe, Sacai and MM6 Maison Margiela.

The North Face is controlled by parent company, VF Corp. and is led by head of global creative Tim Hamilton.

Photos Credit: Instagram Reproduction