“The fact that Ann wanted to be part of the announcement means that she is very close to the project,” Antonioli told WWD in an phone interview. “However, we will unveil further details in the future.”
The retailer called Ann Demeulemeester “the brand that played the biggest role in my life, not only because I’ve always sold it, but also because I wear it. When I found out that that the brand was on sale, I immediately asked Ann to help me facilitating the process. I don’t have a financial objective. My ultimate goal to do something beautiful, preserving and protecting this brand that I love so much.”
It is understood the brand was majority-controlled by Anne Chapelle, longtime chief executive officer of Ann Demeulemeester, and that she will exit the role in the wake of deal.
“I’m considering different people for the role of ceo but no decision has been taken yet,” Antonioli said.
This past summer, D.M. Fashion Book reported that Ann Demeulemeester‘s creative director Sébastien Meunier exited the fashion house effective July 2 (see it here).
The statement said a creative director has yet to be identified and “the first show of the new course will take place in March during Paris Fashion Week.”
Last year, Demeulemeester quietly entered the home category with a new project known as Dé Tableware.
Claudio Antonioli founded his first Milan retail outpost in 1987 and is a cofounder of streetwear conglomerate New Guards Group, recently acquired by Farfetch.