
Hannah Colman Promoted To CEO Of Jimmy Choo, The Brand Revealed Timberland Collaboration
LONDON, UK — British high fashion house Jimmy Choo has a new chief executive officer and the brand is revealing the details of a collaboration with boot brand Timberland.
The company has promoted veteran Hannah Colman to CEO. Colman succeeds Pierre Denis, who exited earlier this year, and will report to John D. Idol, chairman and CEO of Chooâs parent Capri Holdings.
She joined Choo 24 years ago, in 1996, and was one of the companyâs first employees, serving as store manager of the first Jimmy Choo boutique on Motcomb Street in Londonâs Belgravia neighborhood.
From there she went on to work in a number of roles including, most recently, president EMEA and global e-commerce. She had been interim CEO since Denis left in May after eight years on the job.
The company said that, together with creative director Sandra Choi, one of the brandâs founders, the two women âshare a vision to create one of the worldâs most treasured luxury lifestyle brands.â
Idol said Colman has been âinstrumental in Jimmy Chooâs growth, with her instinctive vision for the brand. She has done an outstanding job leading the business during a highly challenging and unprecedented time. I have every faith that she will continue to lead Jimmy Choo to even greater heights. Our company has an excellent team in place and I am confident that under Hannahâs leadership the brand will continue to go from strength to strength.â
Choi confirmed that she and Colman âshare the same vision for the future of this brand that we both love.â
Colman takes âthe responsibility of writing the next chapter of this remarkable luxury house incredibly seriously, and couldnât be more excited by the opportunity.â
In 2017, Capri Holdings Ltd., then known as Michael Kors Holdings Ltd., purchased Jimmy Choo for $1.35 billion (see it here).
The news of Colmanâs promotion comes as Choo begins a collaboration with Timberland.
Choo lifted the veil on the collaboration earlier this year when Jennifer Lopez posed backstage at Super Bowl 2020 wearing a pair of Timberland boots with Swarovski crystals around the collar.
Jimmy Choo x Timberland sees the latterâs original corn-colored boot showered with crystals, glitter and embellishment.
There are three six-inch styles for men and women, plus an exclusive womenâs style featuring an embellished gold glitter toe. The boots come in different colors, and sparkle with Swarovski crystal or glitter details.
âTo collaborate with a brand like Timberland allows Jimmy Choo to explore a new avenue and take part in a different conversation,â said Choi.
âI love to mix it up by getting together with different creative minds, combining our DNA to create a beautiful and surprising product with unexpected links to the roots of both our brands. Timberlandâs outdoor work heritage combined with our high fashion sensibility creates something really exciting and unique in the market.â
The Jimmy Choo x Timberland collection launches exclusively in the U.S. with Kith in New York and Los Angeles and online at kith.com from Wednesday.
The collection will be available at selected Jimmy Choo stores globally, online at Jimmychoo.com and Timberland.com from September 9.
Timberland said it will plant a tree for every pair of Jimmy Choo x Timberland boots created in this collaboration in support of a greener future. Last year, the brand made a pledge to plant 50 million trees over the next five years.
Photos Credit: Courtesy of Jimmy Choo