Cardi B Is The Face Of Balenciaga’s Winter 2020 Advertising Campaign

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PARIS, FRANCE — Female rapper Cardi B is the face Balenciaga‘s winter 2020 advertising campaign.

The billboard debuted today Tuesday September 1 in front of the Louvre in Paris. This is the same museum where Beyoncé and Jay-Z  shot their “Apesh*t” video in 2018.

The “W.A.P” rapper, sporting a sleek black bob, is shown reclining on fake grass surrounded by bright yellow kids’ toys, wearing a slinky, black evening gown with an asymmetric cleavage cut low over one breast. Among the objects scattered on the ground is a pristine white version of Balenciaga’s new Neo Classic handbag.

The image is part of the Kering-owned label’s winter campaign, was styled by Kollin Carter and shot by Cardi B during lockdown in Los Angeles.

Nonetheless, the label emphasized the jarring domestic settings used for the ads, which include closets, bedrooms and backyards.

“By removing some steps in a typical campaign production, a contemporary way of creating fashion imagery is brought to life, bridging the gap between fantasy and experience,” Balenciaga said in a statement.

“From the comfort and confinement of a familiar place, with near-limitless creative control, the stars of the Winter ’20 campaign share an emotional side of dressing alone — for one’s self, or for today’s multiple modes of staying in touch from afar,” it added.

The Paris billboard will remain up the entire month of September, and the image will feature on additional outdoor advertising in Paris and Taiwan, China, South Korea, Singapore and Thailand, a spokeswoman said.

Photos Credit: Courtesy of Balenciaga via Cardi B

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.