Alice + Olivia, Jason Wu, Monse, Proenza Schouler, Rebecca Minkoff & Other Designers Will Show At NYFW

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NEW YORK, UNITED STATES –How New York Fashion Week will be is still a mystery! How will the upcoming shows be presented (physically, digitally, small amount of people, etc)?

Media members, models, photographers, domestic and international retailers, designers and publicists are still wondering what the outcome will be.

IMG, NYFW’s owner and producer, does not seem to be spelling it out just yet. Their roster of designers plan to either stage live events or digital ones, but as for what specifically they have planned and when those happenings will take place is still being determined.

NYFW is slated for Sept. 13 through 17. Live events will happen at Spring Studios, with some designers planning for alfresco rooftop events. While that downtown Manhattan location will be the central hub, the online one will be NYFW. The digital epicenter will be enhanced to have more live-streamed runway shows, exclusive designer-related content and cultural programming. Activations for @NYFW are planned for consumers across social media.

As of Monday afternoon, the scheduled lineup was Adeam, Anna’s, Alice + Olivia, Amen, Badgley Mischka, Bibhu Mohapatra, Bronx and Banco, C+ Series, Chloe Gosselin, Chocheng, Christian Cowan, Christian Siriano, Cinq a Sept, Claudia Li, Concept Korea, Faith Connexion, Frere, Jason Wu, Jonathan Simkhai, Kim Shui, Laviebyck, Libertine, Marina Moscone, Maxhosa Africa, Monse, Oqliq, PH5, Private Policy, Proenza Schouler, Raisavanessa, Rebecca Minkoff, Rvng Couture, Studio One Eighty Nine, Tadashi Shoji, Tanya Taylor, Tiffany Brown Designs, Veronica Beard and Victor Glemaud, among others.

Jason Wu told WWD’s executive editor Bridget Foley that he will be having a live show with models and an audience of 25 to 30 people for his contemporary collection on the roof of Spring Studios. Every last turn will be filmed for a virtual audience, too, and a considerable buildout by Lowe’s, NYFW’s special projects partner, is planned.

BMW of North America, Visa, TRESemmé, Perrier, Alibaba Group’s Tmall and Mionetta are NYFW’s lead partners and E! is the official media partner. Beyond the hybrid of shows, IMG will offer virtual talks and Q&As.

In conjunction with New York officials and key event stakeholders, IMG is working on a combination of live and virtual fashion shows, presentations, programming and experiences to advance designers‚Äô businesses ‚Äúduring the American industry‚Äôs most critical marketing period,‚ÄĚ organizers said. NYFW: The Shows will adhere to latest official healthy and safety guidelines, according to IMG.

Leslie Russo, executive vice president of IMG‚Äôs fashion events group, said, ‚ÄúThe past six months have been exceedingly difficult for the fashion industry and we are proud to offer an avenue for designers, models, stylists, hair and makeup artists, photographers, production teams and the innumerable other professionals, who work in, or are adjacent to the fashion industry during New York Fashion Week ‚ÄĒ to safety get back to work this September.‚ÄĚ

Photos Credit: Courtesy

Source: WWD

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.