Virgil Abloh Releases His Louis Vuitton’s FW20 Menswear Campaign

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PARIS, FRANCELVMH Moët Hennessy Louis Vuitton owned brand Louis Vuitton released its Fall/Winter 2020 ad campaign for its men’s collection.

The Virgil Abloh advertisement is titled “Heaven on Earth,” and draws from that particular utopian idea, with clouds serving as a symbol of freedom, unity, and peace.

Heaven on Earth” provides us with a glimpse into Abloh‘s core values as he longs to inspire inclusivity and unity-in-diversity. The collection itself acts as a study on the anthropology of the suit and traditional dress codes in general. Through tailoring, Abloh addresses the relationship young men have with shirting and suiting as it pertains to freedom. Old dress codes are neutralized and furthermore reinterpreted for the forward thinking.

The campaign was lensed by photographer Tim Walker in London and features British actor Michael Ward and Ghanaian model Ottawa Kwami. With the project, Abloh revisits the premise of boyhood, specifically the ability to see the world through the unspoiled eyes of a child.


Photos Credit: Tim Walker for Louis Vuitton 

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.