Milan Fashion Week To Blend Physical, Digital Showcases In September

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Fendi Fall 2020 Ready-To-Wear.

MILAN, ITALY — Last month, D.M. Fashion Book reported that Italian luxury fashion house Fendi will stage its coed spring 2021 show in Milan on Sept. 23 (see it here).

Today Wednesday August 12, 2020, Italy’s governing fashion body Camera Nazionale della Moda Italiana released the first provisional calendar for the upcoming Milan Fashion Week, dedicated to both women’s and men’s collections.

Slated to run Sept. 22 to 28, the showcase will blend digital events with a slew of physical shows. There will be 28 physical shows out of more than 50 events.

“The September edition of Milan Fashion Week will be a ‘phy-gital’ showcase
with the goal to allow each company and designer to present in the most suitable format, in sync with their narrative,” said Carlo Capasa, president of the Italian Fashion Chamber.

On the eve of the shows, Sept. 22, Italy’s department store Rinascente will throw a bash in collaboration with the CNMI, while the Milano Moda Graduate display of collections from graduates of local fashion schools will take place on Sept. 27.

“Getting back to business starting from young talents and valuing our incredible and one-of-a-kind pipeline, through our brands’ shows, events and presentations give us hope to look to the future,” Capasa noted.

In keeping with the rotation of time slots that the CNMI asked brands to do starting from last September, the first major physical show on Sept. 23 will be Fendi, showing for the first time in a coed format.

Blumarine, Alberta Ferretti and No. 21 will be among the fashion companies hosting physical shows on the first day, while Missoni and Dsquared2 are expected to hold digital initiatives. For the first time since its launch, Redemption is decamping from Paris to Milan with a digital event.

The highly anticipated debut show of Miuccia Prada and Raf Simons as co-creative directors at Prada (see it here) is sure to be one of the most talked about shows on Thursday, taking the 2 p.m. slot, flanked by Max Mara, Etro and Emporio Armani. Streetwear brand GCDS, as well as Genny and Luisa Beccaria will organize digital showcases instead of a physical show as in past seasons.

On Friday, Boss will return to Milan, where it has been parading its collections since last September, while on Saturday, Ports 1961 will show its spring 2021 collection after debuting last February in the city under the creative lead of Karl Templer. Capping off Saturday’s lineup, Giorgio Armani will hold a coed show at its Via Bergognone headquarters, following MSGM, Salvatore Ferragamo and Philosophy di Lorenzo Serafini, all opting for physical shows.

As reported, Gucci will sit out Milan Fashion Week. The last two days of Milan Fashion Week are expected to be a mostly digital affair dedicated to emerging designers, according to the provisional calendar, with such names as Spyder and David Catalan, among others.

Fendi Fall 2020 Menswear.

Photos Credit: Alessandro Lucioni /

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.