Sneakers

EXCLUSIVE: Here Is How You Could Get The Air Jordan 1 OG Dior

By Donovan | June 25, 2020 0 Comments

PARIS, FRANCE — Christian Dior SE, commonly known as Dior has launched a dedicated microsite for the eagerly awaited Air Jordan 1 by Dior (Air Jordan 1 Dior) drop.

Customers have an opportunity to buy the limited-edition Air Jordan 1 OG Dior sneakers on a first-come, first-served basis by registering at capsule.dior.com. The shoes are priced at $2,000 for the low-top version and $2,200 for the high-top model.

Interested parties will be asked to record their preferred model (either high-top or low-top), size and pickup location. Each participant may register only once for the desired style and size, Dior said.

For the Chinese market, a separate online experience will be held via a dedicated WeChat program. An address list of the pop-ups and Dior boutiques where the Air Dior capsule is available will also be posted.

To mark the launch, Dior will unveil a pop-up dedicated to the Air Dior capsule collection of ready-to-wear and accessories at Selfridges department store in London from July 8 to 21.

The space will feature images and videos detailing the manufacturing process of the sneakers, from hand-painted edgings to the iconic Swoosh, revisited in the Dior Oblique motif. Shoes reserved for those lucky enough to score a pair online will be displayed alongside a real-time countdown correlated to pick-ups.

A second pop-up will open at the Taikoo Li shopping mall in Chengdu, China, from July 8 to 19. Set in the context of a traditional building, the temporary store will feature three areas with displays playing on the nature of air, and a mirrored space revealing the Air Dior signature in a play of interactive sounds and lights.

Last December 2019, DM Fashion Book reported that Dior and Jordan Brand teamed up for a special collaboration sneaker dubbed the Air Jordan 1 High OG Dior. This shoe made its debut Tuesday night at the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach (see it here).

On March 18, we reported that the Dior and Air Jordan 1 collaboration was officially pushed back to later this year (see it here). The coronavirus pandemic forced the brands to postpone the rollout.