Joan Smalls Takes A Stand For Black Lives Matter, Will Donate 50% Of Her 2020 Earnings To BLM

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UNITED STATES —  Fashion model Joan Smalls has a message for the fashion industry and she’s putting her money where her mouth is:

With today’s announcement that the supermodel plans to donate 50% of her 2020 earnings to Black Lives Matter, the Puerto Rican and Black fashion model is among the first individuals within the industry to pledge a long-term financial commitment to the human rights movement. In a statement released on her Instagram this morning, she expressed the need for long-term change and accountability when it comes to racism and exclusivity in the industry. She shared a powerful message to her 3.4 million followers, one that was necessary in light of the current climate.

It was a powerful message, one she felt was necessary in light of the current climate. “When you see the world imploding you ask yourselfas an individual what can I do,’” said Smalls speaking over the phone to Vogue from Paris. “As models, we have this incredible platform where we can create awareness. I thought if I’m going to use it, I should do so with purpose and [focus] on giving back.”

Smalls was disappointed by the lack of action from brands in light of current events. After the deaths of George Floyd and Breonna Taylor anguished the nation, many fashion leaders remained silent on the issue of police brutality and racial injustice. “When you see an industry that you are part of not stand with you, it’s frustrating,” says Smalls. “This is a time when fashion should come together as a community and have our backs, yet it’s falling on deaf ears.” Moved to take action after a conversation with like-minded friends, Small felt a 50% donation was the logical next step. “So many people have suffered and died. Forget selling a product, this is about the core value of human beings,” she says. “At the end of the day, we should all want to do what is right for each other.”

Photos Credit: Instagram Reproduction

Source: Vogue

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.