Fédération de la Haute Couture et de la Mode Confirms Paris Fashion Week Will Be Digital

Above photo: Louis Vuitton Men’s Fall 2020 show

PARIS, FRANCE — A few moments after DM Fashion Book reported that Milan will have its first digital fashion week, which is expected to run July 14 to 17 (see it here), the Fédération de la Haute Couture et de la Mode said an online showcase in Paris has been scheduled for July 9 to 13 — and hinged on films and videos.

Paris has traditionally been the last fashion week for men’s and women’s collections in Europe, with London and Milan preceding it.

The online Paris Fashion Week will be dedicated to spring-summer 2021 men’s collection.

“This event will be structured around a dedicated platform. The principle of the official calendar is maintained,” the federation said in a statement shared first with WWD. “Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks“.

“This event, intended for professionals, will be made available to a wide audience,” it added.

It is understood the federation plans to involve several tech and other partners, to be revealed at a later date.

The federation added that Sphere, a showroom dedicated to emerging men’s brands that typically takes place during Paris Fashion Week, would “take the form of a virtual showroom.”

Men’s Fashion Week in the French capital had been gaining momentum in recent years, the schedule bulging with buzzy designers from London and the U.S., in addition to marquee heritage house such as Louis Vuitton, Dior, Berluti and Hermès.

Photos Credit: Dominique Maitre for WWD