DM FASHION BOOK’S EXCLUSIVE: Jennifer Lopez Expands Her Forever Growing Empire; Announces Foray Into Footwear Design

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NEW YORK, UNITED STATESJennifer Lopez continues to expand her forever growing empire.

The international pop star, actress, dancer, producer, beauty mogul and fashion designer announced her foray into footwear designer via a collaboration with Camuto Group.

The JLO Jennifer Lopez footwear collection will launch exclusively today Monday March 16 at DSW (Design Shoe Warehouse) stores nationwide and in Canada, and at dsw.com. The collection features sky-high sandals, sexy stilettos, boots, booties and sneakers inspired by the three cities Lopez calls home: New York, Miami and Los Angeles.

She had a lot of input into what went into the collection and wanted to offer the masses “high fashion for a price.” With an emphasis on glam, the line is full of such details as studs, animal prints and crystal embellishments. Her JLO Jennifer collection retails from $59 to $189.

For spring, she will introduce footwear, and will later add jewelry and handbags. “I couldn’t ask for a better partner [in Camuto and DSW]. For me, everything that I get involved with is about that, it’s about bringing quality. Everything I put my name on is something that looks like I would wear it myself,” Lopez said in an interview with WWD.

Lopez also had a say in the ad campaign, and worked with Luigi and Iango for photography and Rob Zangardi and Mariel Haenn as stylists. Danielle Priano did the hair and Scott Barnes the makeup. “I thought they created a perfect, modern look that I wanted for the campaign, clean and beautiful and editorial, and sexy as well,” she said. She also felt it was representative of the three silos — New York, Miami and Los Angeles — that they designed the collection around “that really show the different sides of who I am and how people know me,” she said.

“New York is the Bronx girl in me, we have our sneakers and our boots, and those influences. The Miami is more my life side, that beach, tropical, neon colors, sexy, lace-up, and Hollywood is the glamour, the movie star side of you, the movie star side of every woman, the highest heels, the more nighttime glam things, the sparkle, the glitter and the crystals,” the 50-year-old star said.

Lopez said this is a long-term deal, and beyond footwear, handbags and jewelry doesn’t foresee adding additional products for now. “I think we have our hands full for now. I wanted to start in a place where I really was proud not just of the style of it, but the quality of it, and the comfort of it. And I am. I want to take it step by step. Making sure everything we put out everybody is happy with,” she said.

When asked who she envisions her customer to be, Lopez said, “I see it as the modern girl, the modern woman. What I love when I go on tour,  and the fans that I see in the audience, they go from eight years old to 80 years old. For me, when I’m designing, I think of it as an ageless way. It’s just a modern woman with a modern life who’s a hardworking woman, who loves style, who loves fashion, and aspires to be all that can can be. To me, that’s who I design for.”

Photos Credit: Courtesy

Interview quotes via WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.