Ralph Lauren Plans A ‘Special Show’ This Spring For Fall 2020 Collection

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UNITED STATES — If you are following the New York Fashion Week calendar than you know that Ralph Lauren is noticeably missing.

The American fashion designer will not show and he has been mum about when he plans to show his collection and finally revealed that he would host a “special show” for fall 2020 collection in New York this spring.

While his spokesman declined to provide an exact date and location, he said the show is expected to take place in “late April.”

Lauren has been on the “see-now-buy-now schedule” since September 2016, and the fact that he’s showing the fall 2020 collection indicates that he is getting out of that rhythm and routine. Among New York designers who still do “see-now-buy-now” are Tommy Hilfiger (who is showing this season in London) and Rebecca Minkoff.

Developing unique experiential shows continues to be a primary focus for the brand to engage consumers, maintain a series of freshness and add an element of surprise,” said the Ralph Lauren spokesman. “From the spectacular 50th anniversary show in Central Park to the launch of Ralph’s Café in the Madison Avenue flagship last year, followed by Ralph’s Club for ‘one-night only’ in September, the brand continues to create special and unforgettable experiences that bring the world of Ralph Lauren to life,” he said.

Stay tuned to DM Fashion Book as this story develops!

Photos Credit: Barbra Walz / Courtesy of the CFDA

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.