Nike Seeks Emerging Designers To Design Serena Williams Line

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UNITED STATES — International tennis champion, designer and fashionista¬†Serena Williams¬†will have some help designing her next collection for Nike.

The Compton Рnative is collaborating with Nike to find a team of emerging New York City designers who will create Williams-inspired apparel and footwear next year.

Starting today, a group of designers from schools, institutions and collectives, including Harlem’s Fashion Row, will be invited to Nike Inc.’s New York headquarters for the day. They will work with Nike’s design team to complete a series of projects that will be vetted by the sporting goods giant’s team. The pool will be narrowed to 10 and those people will be invited to Nike’s world headquarters in Beaverton, Ore., in January to begin a seven-month apprenticeship culminating in the creation of the capsule that will include footwear, apparel and equipment.

‚ÄúI‚Äôm excited for these designers to hone their craft, expand their creativity and ultimately dream big as they build on Nike‚Äôs design legacy in creating for one of the greatest athletes of all time,‚ÄĚ said John Hoke, chief design officer for Nike. ‚ÄúWe know their impact here will be widely felt and look forward to having them as part of our creative community.‚ÄĚ

This is a continuation of Nike’s push to open the design process up to more people. In the Los Angeles area, it has Nike x Design, a six-month apprenticeship program for emerging designers in that region.

Williams is a Nike-sponsored athlete and has her own sports-skewed line with the athletic company.

Photos Credit: Courtesy of Serena Williams

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.