The House Of Chanel Will Cruise To Capri For Its Resort 2021 Show

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ITALY — Chanel S.A., a French privately held company owned by Alain Wertheimer and GĂ©rard Wertheimer, grandsons of Pierre Wertheimer, recently announced that they will stage its 2021 cruise (resort) collection on an island in Italy’s Bay of Naples.

The luxury house will show its cruise 2021 collection on May 7, 2020 in Capri.

“We are very happy to go to Italy, and even more so to go to Capri,” Bruno Pavlovsky, president of fashion and president of Chanel SAS, told WWD. “It’s a very inspiring place, very inspiring for Virginie Viard. We have a lovely cruise show in the works.”

“From the 1920s, Gabrielle Chanel offered her clients lightweight and comfortable designs for yachting, coastal resorts, spa towns and other various sunny destinations such as the Riviera and the Lido beaches of Venice,” Chanel said in a statement.

It will be the second cruise collection designed by Karl Lagerfeld‘s longtime right-hand Viard, who succeeded him as artistic direction when he passed away in the beginning of this year (see it here).

The Capri event will mark the first time since 2016 that Chanel is to present a cruise line outside of the French capital, where it’s been showing for the last three years to help the city counter the fallout from the 2015 terrorist attacks and to enhance its reputation as the global capital of fashion.

Prior to that, the fashion house was a big proponent of roving cruise shows, starting in 2000 thanks to Lagerfeld. Chanel displayed resort collections in the likes of Saint-Tropez, Singapore, Venice, and even Havana, Cuba, in 2016.

“For us, this remains an exceptional moment to express a real collection, with true creativity and a real point of view that Chanel wants to incarnate today,” said Pavlovsky.

Chanel also has had wanderlust for its MĂ©tiers d’Art show, which has been staged in locales as far-flung as Salzburg, Rome and New York.

Photos Credit: Kim Weston Arnold /

Source: WWD

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.