Rihanna Inks Amazon Deal To Stream Her Savage x Fenty Runway Show This Fall

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NEW YORKNew York Fashion Week is less than two weeks away and you guys are in for a treat. Rihanna has you covered. It was just announced that the singer turned beauty mogul and fashion designer has inked a deal with Amazon to stream her show.

The Bajan beauty is planning a major event for her Savage X Fenty lingerie collection that will also be streamed on Amazon Prime Video on September 20.

Known for breaking the mold of the traditional runway show, Rihanna is bringing together models, actors and dancers to debut her fall 2019 lingerie collection. The show will also include a number of “surprise” musical performances; however, it’s unclear if the singer will take the stage herself.

“I couldn’t be more excited that everyone will have full access to The Savage X Fenty show this year!” Rihanna said in a statement. “We are working on creating a bold, sexy, super energetic experience for our viewers.”

This September’s Savage X Fenty broadcast will be Rihanna’s second event for the brand since its launch in 2017. One year ago she held a show at the Brooklyn Navy Yard that opened with modern dancers followed by the likes of Gigi Hadid, Paloma Elsesser, and Duckie Thot in some sexy lingerie. The show was closed by a nine-month-pregnant Slick Woods in nothing but a thong, pasties, and teensy bodysuit. Immediately after her runway turn, Woods went into labor and delivered her son, Saphir.

Produced by the unscripted arm of Endeavor Content and Amazon, this year’s documentary is expected to offer similar levels of drama as well as behind-the-scenes access to the making of the collection. “Rihanna has conquered the worlds of music, film, beauty, and fashion. She has reinvented the idea of what fashionable lingerie should be for a global customer. The brand authentically reflects empowering statements of inclusivity, body positivity, and fun! The Savage X Fenty show promises to be a groundbreaking and truly unique experience, and we’re thrilled to give our global customers an exclusive front-row seat,” said Amazon Studios head Jennifer Salke in a release.

This is all good and well, but the question remains: Is this a proper fashion show? And if yes, when and where is it? A press release hints at a potential New York Fashion Week activation, noting that the documentary is in partnership with NYFW: The Shows, IMG’s proprietary New York Fashion Week programming.

The Amazon Prime special will be available starting Sept. 20 in over 200 countries and will include a behind-the-scenes look at the making of the runway show.

Photos Credit: Courtesy of Getty Images 

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.