Tommy Hilfiger Is Headed To Harlem, Will Host TommyNow Show At The Historical Apollo Theater

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HARLEM, USA — After traveling around the globe, Tommy Hilfiger is bringing its TommyNow fashion show back to New York.

On Sept. 8, the iconic American brand will showcase the fall 2019 Tommy x Zendaya collaborative collection, codesigned by Tommy Hilfiger and global brand ambassador Zendaya, at the historical Apollo Theater on 125th Street in Harlem.

The show is expected to continue the themes of inclusion, diversity and empowerment that Hilfiger and Zendaya brought to the TommyNow runway show in Paris for spring 2019. That runway show, which paid homage to the 1973 French-U.S. “Battle of Versailles,” featured an all-black cross-generational cast including Grace Jones, Beverly Johnson, Pat Cleveland, Grace Jones, Veronica Webb, Halima Aden, Jourdan Dunn and Winnie Harlow.

The Apollo show marks Hilfiger’s return to New York, after showing around the world: Los Angeles for spring 2017, London for fall 2017, Milan for spring 2018, Shanghai for fall 2018, and then Paris.

“After traveling the world with TommyNow and an unforgettable show in Paris with Zendaya, I’m excited to return to where our see-now-buy-now journey started,” said Tommy Hilfiger. “Zendaya’s desire to bring TommyNow to Harlem felt like an amazing next step in expressing her vision for the future. Her statement-making point of view in everything she does is what makes her such an inspiring collaborator — it is an honor to continue to provide her with a platform in the fashion industry to share this.”

The Apollo Theater has hosted some of the world’s most iconic entertainers including Aretha Franklin, Ella Fitzgerald, Patti LaBelle and The Supremes.

According to the company, the fall Tommy x Zendaya collection will take cues from these strong and confident women, reimagining era-defining power dressing with a bold modern edge.

All runway looks will be available at immediately shoppable channels in more than 70 countries, including online at, in Tommy Hilfiger stores, select wholesale partners, and social media.

Photos Credit: Oberrauch – Dragone /

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.