Carven Names Daphné Cousineau General Manager Of The House

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FRANCE — There’s still more changes taking place at Paris -based luxury house Carven.

Icicle Group has named Daphné Cousineau general manager of Carven, recruiting an executive from the high-end French fashion world to spearhead the relaunch of the historic fashion house, according to WWD.

In October 2018, Chinese company Icicle Fashion Group purchased Carven (see it here).

Cousineau‘s appointment is the first major move since the Chinese group purchased the struggling label last year, several months after it had filed for bankruptcy.

“I am delighted to join Carven, this wonderful heritage fashion brand, and to lead its relaunch project,” said Cousineau in a statement.

Noting the brand’s “strong development potential,” the executive predicted it would no doubt attract the “creative talent needed for its revival.”

Cousineau joins from Kering-owned Balenciaga, where she was an executive committee member and president, Europe, charged with overseeing the brand’s performance in the Europe, Middle East and Africa region for retail, wholesale and franchise operations, since April 2017.

The CanadianFrench national, who has held key international sales roles at Celine, Valentino and Lanvin, began her career at McKinsey & Co., working in various consultant roles in London, Paris and Montreal.

Shanghai-based Icicle, which plans to draw on Carven’s couture heritage to expand its presence abroad with an accessible luxury positioning, said the appointment is a first step to providing Carven with “the leadership it deserves to ensure its development in addition to the strength and synergies the Icicle Group will provide.”

Icicle sells contemporary men’s and women’s wear with an emphasis on high-quality fabrics and an ecological bent, mainly in China. Relatively unknown outside of its home market, the clothing company was launched in 1997 by Ye Shouzeng, an alum and former professor of Donghua University, one of China’s best-regarded fashion design schools, and Shawna Tao. The label operates more than 250 stores in China, including franchises, with prices reaching up to around $1,500 or more for larger pieces like outerwear.

Cousineau will report to Shawna Tao, who is Carven’s chief executive officer.

Photos Credit: Courtesy of Carven

Source: WWD

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