Entertainment And Fashion Powerhouse: Beyonce’s Netflix Deal Reportedly Worth $60 Million
UNITED STATES — Beyoncé is signing deals left-to-right. Just a few days ago, DM Fashion Book reported that the international R&B superstar signed a partnership with German sportswear, sneaker and apparel giant adidas for footwear, clothing and an Ivy Park relaunch (see it here).
The entertainment and fashion powerhouse’s bank account just got $60 million bigger, thanks to Netflix.
The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in on music, too, landing a three-project deal with Beyoncé worth $60 million, sources tell Variety.
The first of the three specials is Homecoming, the behind-the-scenes documentary chronicling her 2018 Coachella performance — a massive spectacle of dance, visuals and music that reaffirmed Beyonce’s moniker of Queen Bey — which premiered on April 17. The price tag on this installment, for which Beyonce Knowles-Carter is credited as executive producer, writer and director, hovers around $20 million.
According to Vulture, HBO was also interested in the project, having had a long relationship with Knowles-Carter (the cable network aired her 2016 “Lemonade” film as well as her 2014 “On the Run Tour” concert special with husband Jay-Z and 2013 doc “Life Is But a Dream”), but backed out when Netflix came in with a richer offer.
Photos Credit: Courtesy of Parkwood