Chloé Will Cruise To Shanghai For 2020 Resort Show

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Chloé Spring / Summer 2019 Ready-To-Wear.

FRANCEParis based luxury house Chloé will cruise to Shanghai for their 2020 resort show.

This will be the French house’s creative director,¬†Natacha Ramsay-Levi‚Äôs first personal appearance in China since being appointed creative director.

We announced that the British designer exited Louis Vuitton after showing the brand’s Fall/Winter 2017 collection in the City of Lights during Paris Fashion Week on March 2, 2017 and was appointed creative director at Chloé eight days later (see it here).

Chloé plans to unveil its resort collection on June 5.

‚ÄúIt‚Äôs the first time Chlo√© is staging a catwalk show outside Paris in the history of the house,‚ÄĚ said Geoffroy de la Bourdonnaye, chief executive officer of Chlo√©.

While it will also mark the first time Chlo√© shows a pre-collection on the runway, de la Bourdonnaye said the event was a one-off, for now. ‚ÄúIt is not a strategy to necessarily stage a show for the pre-collection. It was more: We want to do something special in China for the Chinese Chlo√© girls,‚ÄĚ he explained.

Ramsay-Levi was in Shanghai in January to draw inspiration for the show, said de la Bourdonnaye, emphasizing that the idea originated with its local team.

‚ÄúOne-hundred percent of the Chlo√© organization in China is Chinese,‚ÄĚ he noted.

While he would not divulge figures, de la Bourdonnaye said Chinese customers account for a ‚Äúvery important‚ÄĚ portion of revenues at Chlo√©, which is owned by Compagnie Financi√®re Richemont.

‚ÄúWe are expanding faster than in other regions for one reason, which is that, first of all, we were underrepresented in China, and second, the Chinese government is really encouraging the Chinese to spend in China, as opposed to spending abroad,‚ÄĚ de la Bourdonnaye said.

‚ÄúDuring the last Chinese New Year week, we observed that the growth of Chinese consumption came mainly from mainland China as opposed to Chinese traveling abroad,‚ÄĚ he added.

Yesterday, we reported that Louis Vuitton will cruise to New York for their 2020 resort show in the TWA Flight Center at New York City’s John F. Kennedy International Airport (see it here).

Giorgio Armani is headed to Tokyo. In the Japanese metropolis, the designer will host his first runway show on May 24th for a pre-collection parading the Giorgio Armani men’s and women’s resort 2020 lineups (see it here).

Gucci chose Rome for the brand’s cruise (resort) 2020 show (see it here).

European luxury goods company Christian Dior SE will cruise to the Kingdom of Morocco for their resort (cruise) 2020 show (see it here).

Chanel S.A., a French privately held company owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer announced that they will stage its 2020 cruise (resort) collection in Paris. The show will take place inside the The Grand Palais, a late 19th-century exhibition space in Paris on Friday, May 3rd, 2019 (see it here).

Italian¬†fashion house¬†Prada‚Äės¬†2020 resort¬†(cruise) runway show will also take place in¬†New York¬†(see it¬†here).

Prada¬†and¬†Louis Vuitton¬†have also coincidentally timed their events to happen before and after the “Camp“-themed,¬†Gucci-backed¬†2019 Met Gala¬†‚ÄĒ one of the biggest, most highly anticipated annual fashion events.

Chloé Spring / Summer 2019 Ready-To-Wear.

Chloé Spring / Summer 2019 Ready-To-Wear.

Photos Credit: Kim Weston Arnold /

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.