SOLD: Marandi Family Brought Stake In Anya Hindmarch From Mayhoola

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LONDON — Last month (March 2019), DM Fashion Book reported that Anya Hindmarch Ltd. and its Qatari partner Mayhoola for Investments were parting ways after seven years, and in an increasingly fierce market for independent, high-end accessories brands (see it here).

We had also mentioned that a person familiar with the matter, Mayhoola is exploring a sale of the British handbag label, which has struggled to turn a profit in recent years amid a difficult period of restructuring, reported Business of Fashion.

We could now confirm that Anya Hindmarch has a new investor in the Marandi family, which also has stakes in Soho Farmhouse and Emilia Wickstead.

It is understood that Narmina and Javad Marandi purchased Mayhoola’s majority stake in the Hindmarch business. The terms of the deal were not disclosed.

Hindmarch will continue in her role as creative director and remains a member of the board. “I would like to thank Mayhoola for their tremendous support, advice and input over the past seven years. They have been instrumental in building Anya Hindmarch into a strong, creative brand and we move into this new chapter with great momentum, thanks to their commitment and vision.”

The Anya Hindmarch business, A.S.H.S. Ltd, and Mayhoola for Investments were advised by Savigny Partners and Allen & Overy LLP, while the buyers were supported by Highstead Partners and Debevoise & Plimpton.

Yannis Vlamos /

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.