Versace Teamed Up With Rapper 2 Chainz On Chain Reaction Sneaker, RTW Capsule
MILAN — Luxury Italian house Versace, which was just purchased by Capri Holdings formerly known as Michael Kors Holdings Ltd (see it here) has teamed up with rapper 2 Chainz on a new “2 Chain Reaction” sneaker. In addition, a men’s ath-leisure capsule collection designed with the Atlanta rapper will be available exclusively in the U.S.
The shoes will be presented in the rapper’s hometown, during the weekend of Feb. 1, which is a major sports event. The football game will be played Feb. 3 in Atlanta.
Characterized by the sneakers’ staple chain-link sole, Versace’s Grecian frieze, and braille lettering, the shoes introduce an embossed croc Neoprene collar with dual zip closure. The zippers are connected by a nylon strap for ease and functionality.
The collaboration will launch in a pop-up boutique in Atlanta’s Wish Gallery Feb.1 to 3 and on versace.com. The sneaker will be dropping in the Versace Phipps Plaza boutique that week and become globally available on Feb. 8.
The limited-edition sneakers come in a branded box and bag featuring the “2 Chain Reaction” logo.
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