Another Shakeup: Serge Ruffieux Out At Carven

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FRANCE — There’s another shakeup at another Paris -based luxury house, with Carven’s Serge Ruffieux confirming his departure from the label via an Instagram post on Monday.

Last month (October 2018), Chinese company Icicle Fashion Group purchased Carven (see it here).

In January 2017, it was announced that Carven appointed Serge Ruffieux as creative director succeeding Alexis Martial and Adrien Caillaudaud (see it here). After three seasons, the designer has not been retained by the beleaguered brand’s new owner, Icicle.

Serge Ruffieux, Carven’s Creative Director since February 2017 will be leaving the house after three seasons of hard work and dedication. The house thanks him for his creative input and collaboration. He was in charge of womenswear and accessories,” it reads in full.

Ruffieux joined Carven in January 2017, coming from Dior, where he served as an interim creative director alongside Lucie Maier.

According to WWD, Ruffieux‘s job was not apart of Icicle‘s Carven deal. Icicle‘s acquisition of the brand covered the contracts of 72 out of 73 employees, with Ruffieux being the one hire left out in the 4.2 million euro deal while the company took “time to evaluate the situation and make decisions that are the most appropriate to accompany the relaunching of Carven notably for what concerns creative direction and style.”

Ruffieux also released a brief statement via an Instagram post.

I have cherished these past 18 months at Carven, a big thank you to my team; the creatives, the studio and the ateliers,” it reads. “I wish the house all the best.”

Photos Credit: Courtesy of Carven

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.