Milan Fashion Week: Emporio Armani’s Spring 2019 Coed Show To Be Held At Linate Airport

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Emporio Armani Fall 2018 Menswear.

MILAN — If you flew into Milan’s Linate Airport, you will notice the imposing Emporio Armani billboard above the Hangar — a fixture at the venue since 1996. Giorgio Armani is leveraging this visibility by holding the coed spring 2019 show for that brand at the Hangar on Sept. 20. This is the first time a fashion show will be held at that site.

Fittingly called Emporio Armani Boarding, the show is scheduled for 9 p.m. and will be followed by a concert headlined by an undisclosed artist.

“The airport is a location that has a great symbolic power: without barriers, it represents the opening toward the outside, a projection into the world,” explained Armani. “It’s a starting point to understand and discover, and to which one returns after having lived countless adventures.” The designer said the idea of organizing the event in the location crowned by the brand’s unmistakable eagle logo was fitting, as it is the “iconic image that accompanies and welcomes the thousands of travelers departing from or arriving in the city. It’s a perfect space for Emporio Armani, which has an adventurous and free spirit and thus reaffirms its essence with its contemporary language.”

With the goal to infuse a democratic spirit to the show, Armani is opening it to 2,300 people. Nonprofessionals will be able to have access to the event through a special contest. The first 100 selected individuals, who will succeed in collecting special stamps in a passport created for the game, will be able to attend the show with a guest.

Billboards and the personalization of the Linate Airport, trams and buses in Milan will help build up to the event. For the occasion, the company created a special Emporio Armani Boarding capsule collection that includes sweatshirts, T-shirts and accessories available starting Sept. 13 in Milan and then in main Emporio Armani flagships in the world and on armani.com.

The hashtag #EABoarding will allow fans to take a backstage look at all the activities connected to the event, and the show will be live-streamed on @emporioarmani on main social networks.

Emporio Armani Fall 2018 womenswear.

Emporio Armani Fall 2018 Menswear.

Emporio Armani Fall 2018 womenswear.

Photos Credit: Marcus Tondo / Indigital.tv and Yannis Vlamos / Indigital.tv

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.