Rag & Bone, Carmelo Anthony Teams Up For Capsules And Jordan Brand Sneakers
NEW YORK — American fashion label Rag & Bone and NBA player Carmelo Anthony teamed up for two limited-edition men’s collaborations.
Split into two capsules, Rag & Bone has worked with Jordan Brand and Anthony on sneakers and tee-shirts, and a separate five-piece apparel collection.
The collections will be introduced today Thursday (September 6) at a Melo Made interactive presentation in New York.
The NBA player and Marcus Wainwright, founder and chief brand officer of Rag & Bone met 10 years ago, have formed a close friendship centered on their mutual love of design. The basketball star has also been featured in Rag & Bone campaigns (see it here) and now they’ve become official design partners on a Jordan Brand collaboration capsule.
Rather than select an earlier retro model, the duo decided on the Air Jordan XX, a silhouette they both agreed is underrated. “I think that it was a bit ahead of its time, but the shoe was always cool,” Anthony said. “This is a shoe I liked when I saw it, but it didn’t get its fair moment. I wanted to bring it back, rework it and reintroduce it to the market.”
Wainwright tried to balance Rag & Bone’s design philosophy with Anthony’s personal style while still maintaining the shoe’s original look. “I wanted to take something that was essentially iconic, but make it current, maintain the originality of it,” Wainwright added. The shoe will retail for $250.
In addition to the Air Jordan XX, 100 percent cotton tee-shirts will also be sold by Jordan Brand and Rag & Bone. Each tee-shirt, which retails for $50, will carry the Rag & Bone, Jumpman and Melo branding and will be available in two colorways — black featuring Rag & Bone’s exclusive camo print and an army version with a pop-orange neck tape along the back collar.
The capsule will be available online and in select Rag & Bone and Jordan retail locations worldwide.
In addition, a five-piece Rag & Bone x Carmelo Anthony collection was created with Anthony, from design inception to finalizing the fabric selection and crafting signature details.
The capsule ranges from $295 to $995. Both capsules launch at retail later this month.
This is the first in multiple drops of upcoming partnerships for Anthony, further extending his presence beyond sports. The Melo Made with Anthony event will have a preview of those partnerships.