Land of Distraction’s Christian Juul Nielsen Is Hervé Léger New Creative Director

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FRANCE — In October 2017, DM Fashion Book reported that French fashion house Hervé Léger, founded by the designer Hervé Peugnet, currently known as Hervé L. Leroux has found a new parent company in Authentic Brands Group. Back then, ABG confirmed that it had acquired the fashion label from Marquee Brands. At the time of posting, no further details were given about the acquisition (see it here).

It was just announced that the contemporary designer brand, best known for its body-con “bandage” dresses, has a new creative director: Christian Juul Nielsen.

According to Nielsen’s LinkedIn profile, he also has served as the creative director at advanced contemporary brand Land of Distraction since November 2016. It is understood that he will continue at the startup brand while bringing a shot of energy to the Hervé Léger brand. The latter was part of the BCBG portfolio owned by Max Azria until the company fell on hard times and found itself in bankruptcy proceedings last year. Brand management firm Marquee Brands acquired the BCBG trademarks — including Hervé Léger — and then sold the Hervé Léger brand to Authentic Brands Group. ABG is also a brand management firm.

BCBG acquired the fashion house in 1998 from the Seagram’s Group and relaunched the brand in 2007 under Max Azria’s direction.

Hervé Léger was the second acquisition by ABG last year. The brand development and licensing company acquired a majority stake in American heritage brand Frye and currently co-owns the label with Global Brands Group. Frye is the first brand to be co-owned by the two companies.

The Authentic Brands Group portfolio also includes Juicy Couture, Aéropostaleand Tretorn.

The profile also said Nielsen’s past stints include senior designer, women’s wear, at Christian Dior; consulting design director at J.Mendel; design director for Oscar de la Renta, and designer for Nina Ricci. Sources said he has been working on the new Hervé Léger line since the summer in preparation for a presentation at New York Fashion Week next month.

Photos Credit: Courtesy of Herve Leger

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.