Essence Expands Fourth Annual Street Style Block Party, Event Takes Place During NYFW
UNITED STATES — Earlier this month, DM Fashion Book reported that Essence magazine will honor iconic international supermodel Naomi Campbell during New York Fashion Week. The mag will toast Campbell’s storied career at its annual Street Style festival at Duggal Greenhouse in Brooklyn on Sept. 9 (see it here).
It was just announced that the Essence‘s annual Street Style Block Party, which will take place from noon to 7 p.m. at the Duggal Greenhouse at 63 Flushing Avenue in Brooklyn.
Now in its fourth year, the event will be ticketed for the first time — $20 for early-bird tickets and $25 for tickets purchased at the door — and feature 100 vendors, a large increase from 11 last year.
“Street style is such a popular area on Essence.com and it made sense to create a live extension of that and give people an opportunity to bring that to life,” said Candace Montgomery, executive director of live events and experiential at Essence, who added that they expect to have 10,000 visitors. “We are diversifying the model to be able to offer more to the community.”
The event will be hosted by actress and comedian Amanda Seales and also honor Kelis and Kellie Brown, an influencer, for their contributions to fashion and style. There will also be live performances from Teyana Taylor and Yemi Alade and a community fashion show featuring participants from the crowd. The event will feature food trucks along with a designated area for kids. Key sponsors include Macy’s, SheaMoisture and Nike. Other brand partners will have their own activations.
This will be the publication’s first festival since former publisher Time Inc. sold it to cosmetics mogul Richelieu Dennis in January 2018 (see it here).
Photos Credit: Jamel Shabazz