Tomas Maier Exits Bottega Veneta; Kering Names Daniel Lee As Creative Director

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Bottega Veneta Fall 2018 Ready To Wear.

PARIS — After 17 years, Tomas Maier has left luxury house Bottega Veneta.

“It’s largely due to Tomas’ high-level creative demands that Bottega Veneta became the house it is today. He put it back on the luxury scene and made it an undisputed reference. With his creative vision, he magnificently showcased the expertise of the house’s artisans. I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company Kering.

Soon after the news broke, the Kering -owned brand announced Daniel Lee as Bottega Veneta‘s new creative director, effective July 1.

32-year-old Lee is a graduate of Central Saint Martins,  was most recently director of ready-to-wear at Céline, owned by rival French conglomerate LVMH Moët Hennessy Louis Vuitton. This follows earlier stints at Maison Margiela, Balenciaga and Donna Karan.

In a statement welcoming Lee, Pinault said: “The singularity of his vision inspired by a very personal creative approach convinced me that he was best able to open a new chapter in the history of the house. His work is characterized by great rigor, a mastery of studio expertise, a true passion for materials and an energy that I cannot wait to see take shape at Bottega Veneta.”

Under Maier’s tenure, revenues went from 48 million euros to almost 1.2 billion in 2017, representing a compound annual growth rate of 24 percent, according to Luca Solca, managing director and head of luxury goods at Exane BNP Paribas.

In 2016, just days after the brand’s 50th anniversary, Kering brought in former Hugo Boss chief Claus Dietrich Lahrs as chief executive officer, succeeding Carlo Alberto Beretta.

Despite the brand’s ongoing turnaround efforts, revenues at Bottega Veneta were down 6.8 percent in the first quarter, even as parent company Kering reported a 27.1 percent jump in sales.

“Daniel Lee has a deep understanding of the house’s current challenges both in terms of creation and development,” Lahrs said in Friday’s statement.

“He will bring to Bottega Veneta a new and distinctive creative language that will continue building the house’s success based on the ambitious foundations already developed over recent years,” the executive added.

Lee said: “I’m both honored and excited to continue the legacy that has been created at Bottega Veneta over the last five decades. Maintaining the ingrained codes of the house, craftsmanship, quality and sophistication, I look forward to evolving what has gone before, while contributing a new perspective and modernity.”

Bottega Veneta Fall 2018 Menswear.

Bottega Veneta Fall 2018 Ready To Wear.

Bottega Veneta Fall 2018 Menswear.

Photos Credit: Yannis Vlamos /

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.