Fashion News: Roberto Cavalli To Show As Special Guest At Pitti Uomo

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Roberto Cavalli Fall 2018 Menswear.

ITALY — Italian fashion designer and inventor Roberto Cavalli is returning to his roots for the Florentine brand and the relaunch of men’s wear under the creative direction of Paul Surridge.

The luxury house will show its upcoming menswear collection at Pitta Uomo, taking place June 1215 in Florence, as a special guest of the event. Cavalli‘s exact time slot was not confirmed at press time.

This marks the relaunch of the brand’s menswear collection, which will be separately presented from womenswear for the first time since Paul Surridge was appointed creative director in May. Last February, the brand staged a coed show in Milan.

Roberto Cavalli was born in Florence and it’s only natural that its relaunch [starts] from here,” said  the group’s chief executive officer Gian Giacomo Ferraris. “The development of men’s wear is a big business opportunity for the company and Paul [Surridge’s] talent, vision and experience presented at Pitti are the ideal starting point.”

Pitti Immagine’s CEO Raffaello Napoleone said “This is the return of one of the Italian style’s champions, one of the labels that made Florence a fashion capital in the world and, at the same time, it’s the opportunity to outline a new path for the brand.”

Roberto Cavalli Fall 2018 Menswear.

Photos Credit: Marcus Tondo

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.