Juicy Couture To Show At NYFW

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Spring 2018 Ready-To-Wear.

UNITED STATES — American contemporary casual wear brand Juicy Couture shuttered all of its stores in the US in 2014, though there’s one store in JFK airport in New York. Soon after, the brand began being sold in Kohl’s and Macy’s.

A couple of years later, Juicy Couture made a comeback. Its iconic tracksuits which was seen on Jennifer Lopez, Mary J Blige and Paris Hilton in the early 2000s were sold at Bloomingdale’s. For summer sixteen, the high-end retailer brought back Juicy Couture‘s classic velour tracksuit (see it here).

Last summer, DM Fashion Book announced that Los Angeles-based celebrity stylist Mizrahi Mizrahi was appointed the new creative director of the brand (see it here). I am not trying to reinvent Juicy,” Mizrahi told WWD. It has such a brand identity already — carefree, tongue-in-cheek fashion. What I’m doing is taking the history that is so special and continuing to make it feel fun and wearable by bringing back silhouettes and materials and making them work for the modern woman.”

We could now confirm that the brand will will for the first time at New York Fashion Week (NYFW).

At NYFW, the brand will show its Fall/Winter 2018 line across two collections — its main line updated and rebranded as Black Label alongside the more casual Juicy by Juicy Couture.

Spring 2018 Ready-To-Wear.

Photos Credit: Courtesy of Juicy Couture

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.