Nautica Continues Partnership With Lil Yachty

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NEW YORK — Iconic American brand Nautica continues their partnership with rapper Lil Yachty. They recently announced the 2018 continuation of its partnership with the 20-year Atlanta – native.

Buyers can expect the newest Lil Yachty offering for Nautica to truly reflect a collection that Lil Boat himself would wear onstage – a fun, playful line of sportswear full of bright colors, textures and unexpected details.

The collection will drop this summer, but in the meantime, the artist will be featured in Nautica’s digital and social media advertising campaigns, highlighting his favorite pieces from the brand that are currently available on-site and in stores.

We are excited to continue our partnership with Lil Yachty for 2018,” said Brendan Sullivan, president of VF Sportswear. “With the success of his first capsule collection with Nautica, we have seen that his talent and creative influence go far beyond music. Through the expression of his ideas and how he wears Nautica clothing, he truly embodies the heritage of the Nautica brand.”

The “On Me” rapper’s formal relationship with the brand, which I never thought would happen because fashion houses usually don’t let people who look like Yachty and I in began in November 2016, when Nautica launched a capsule collection for Urban Outfitters and tapped Yachty as the face of the campaign (see it here).

Their relationship deepened in the beginning of 2017 when Yachty was named a creative designer for the company (see it here), which has led to the Lil Yachty Collection by Nautica, a tight assortment he collaborated on with Steve McSween, the heritage brand’s vice president of global men’s design.

The Lil Yachty x Nautica Collection dropped November 2017 (see it here). In September 2017Yachty presented The Lil Yachty Collection By Nautica Holiday 2017 during New York Fashion Week (see it here).

Thank You Lil Yachty for opening up the doors for people who look like us, come from where we came from and breaking barriers in the fashion industry.

It’s so hard from Black people, especially straight males who comes from the inner cities in America to succeed in the fashion industry filled with gay white men.

Designers copy off our culture all the time, and then you don’t see a lot of people who look anything like us in ad campaigns, on billboards, working at magazines and fashion houses, or sitting in the front row at shows.

Photos Credit: Courtesy

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.